Hey, I'm Joe 🤘
How 1 Animation Generated 20 million Impressions .
Ibotta Make it Rain Campaign
OOH Displays, App, Email, Digital & Social animation
Ibottas largest marketing campaign
In an effort to create buzz during a traditional slow time of year, Ibotta litterally wanted to literally Rain money down on people.
A big part of this was OOH signage at the Oculus World Trade Center
My task was to:
- Create animated campaign assets for use across all brand touchpooints and advertising verticals.
A lot of Assets need to be produced
With 20 PLUS screens just at The Oculus, the animation ALSO needed to be utilized across all our digital and social touchpoints.
So different ratios and lengths, got it.
Whats the timeline?
2 weeks...
K.I.S.S. Keep It Simple Stupid
Versatility calls for ease of use & simplicity.
Especially when collaborating with different departments and teams, revisions are gonna happen.
Life, death and edits am I right?
So I landed on animating 4 main assets that could be used over & over again.
Clouds, Small & Large dollar bills , & Coins Falling.
Results .
Actual placements at The Oculus World Trade Center
ABOUT ME
If I could go back and tell my parents that the flip book drawings inside my school text books would lead to a rich and fulfilling career as a motion designer.
I think they would've said, "What the hell is motion design? & who's gonna pay for these books?"
CONTACT
przz.joe@gmail.com